Mithos Sport, known as a manufacturer of motorcycle safety gear in the segment of one-piece leather suits made to measure, is with its product expansion entering the market of everyday motorcyclists. The one-piece suits, which are personalized in terms of size and design, will be joined by two-piece tailored suits as well as leather jackets, shoes and other accessories as of 2022. A testimonial project implemented throughout Switzerland will also position the new products in a young customer segment.
Founded in 2012 as a Swiss manufacturer of motorcycle safety gear, Mithos Sport became an outfitter of world championship level riders within 3 years with its one-piece leather suits. In 2021, another six years later, Mithos takes the next big step and enters the motorcycle lifestyle market with a product expansion. Mithos Sport brings its safety standard of the professional segment from the race track to the road, affordable for all motorcyclists.
New products with the same high safety requirements
While the one-piece customized suits will keep on being the focus of Mithos Sport's racing world, the product range will be extended by two-piece customized suits, leather jackets and shoes as of the start of the 2022 season. No compromises will be made when it comes to the crucial safety factors such as manufacturing, leather quality, safety level of the protectors and the perfect fit, according to Bruno Zimmerli, owner and founder of Mithos Sport: "Safety is our top priority. Closely followed by the individual touch in appearance as well as the personal service that we want to offer our customers at all times - newly not only on the race track, but also in everyday motorcycle life."
New dealer network shortens distances
The Mithos Sport sales and service points are also being expanded. From now on, the custom leather products will also be available from intermediaries and partners - such as Mototrend in Seftigen (BE). The dealer network will be steadily expanded until the start of the 2022 season - the aim of the expansion, according to Bruno Zimmerli, is to cover Switzerland and Germany in a first step, so that a sales or service station can be reached by all customers within a reasonable travel time.
Measurement days with presale campaign in November
Those who would like to get an impression of the Mithos custom leather products can do so at the Mithos Measuring Days in November 2021: on the 20th/21st and on the 27th/28th, Mithos Sport will be present at various locations to carry out measurements and to personally attend to the concerns of customers. While the measurement days will take place on November 20 and 21 at Mototrend in Seftigen, respectively at the Mithos headquarters in Dättwil near Baden, Mithos Sport will be present at Motorworld Berlin on November 27 and 28. In the unique location of Aerotask not only the products will be presented and measurements will be carried out - an A320 flight simulator will be available during the whole two days. The slogan "Join our Flight" thus is brought to life.
Further details on dates and registration can be found at events.mithos-sport.com.
During the measurement days, you can take advantage of the following presale promotion as part of the pre-announcement of the new lifestyle product line:
- Free Upgrade from cow leather to kangaroo leather.
- Free upgrade to Paramount protectors
- At the Berlin location: Free simulator flight in the Airbus A320 when ordering a leather suit
(Valid for all those who get measured at an event during the measurement days and order directly or order online and get measured on an individual date until the end of 2021)
For further information on new products and developments, please do not hesitate to contact us.
+41 79 765 00 85