Privacy policy
Last updated: January 12, 2026
Mithos Racing AG operates this shop and website, including all related information, content, features, tools, products, and services, to provide you with a personalized shopping experience (the "Services"). Mithos Racing AG is powered by Shopify, which allows us to provide the Services. This privacy policy describes how we collect, use, or share personal data when you visit the website, use the Services, make a purchase or other transaction using the Services, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this privacy policy, this privacy policy will govern the collection, processing, and sharing of your personal data.
Please read this privacy policy carefully. By accessing and using any of the Services, you acknowledge that you have read this privacy policy and agree to the collection, use, and sharing of your data as described herein.
What personal data do we collect or process?
When we use the term "personal data," we refer to information that identifies you or can be associated with you. Personal data does not include information that is collected anonymously or anonymized to the extent that you cannot be identified or linked to it. Depending on how you interact with the Services, where you live, and applicable law, we may collect or process the following categories of personal data, including inferences drawn from such data:
- Contact information including name, mailing address, billing and shipping address, phone number, and email address.
- Financial data including credit or debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
- Account information including username, password, security questions, configurations, and settings.
- Transaction information including items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
- Communication with us including information you provide when communicating with us, e.g., submitting a customer support inquiry.
- Device information including device, browser, network connection, IP address, and other unique identifiers.
- Usage information including information about how you interact with the Services, when and how you access or browse them.
Sources of personal data
We may collect personal data from the following sources:
- Directly from you: We collect data when you create an account, access or use the Services, communicate with us, or otherwise provide personal data.
- Automatically through the Services: We collect data from your device or when you use our products or services, visit our website, or through cookies and similar technologies.
- From our service providers: We collect data when service providers are engaged to enable certain technologies and collect or process your personal data on our behalf.
- From our partners and other third parties
How do we use your personal data?
- Providing, personalizing, and improving the Services: We use personal data to deliver the Services, including fulfilling contracts, processing payments, executing orders, storing preferences, sending account-related notifications, account management, shipping, facilitating returns or exchanges, allowing product reviews, and creating a personalized shopping experience, including product recommendations.
- Marketing and advertising: We use personal data to send marketing communications via email, SMS, or mail and display online ads for products or services based on your activities, including previous purchases or cart additions.
- Security and fraud prevention: We use personal data to authenticate accounts, provide secure payment and shopping experiences, detect and investigate fraud, illegal or malicious activity, protect public safety, and secure the Services.
- Communication with you: We use personal data to provide customer support, respond promptly to inquiries, and maintain our relationship with you.
- Legal purposes: We use personal data to comply with applicable laws, respond to legal requests, investigate disputes or potential legal claims, enforce our terms and policies, and protect the Services, our rights, and the rights of users.
How do we share personal data?
Under certain circumstances, we may share your personal data with third parties for legitimate purposes. These may include:
- Shopify service providers and other third parties performing services on our behalf (e.g., IT management, payment processing, analytics, customer support, cloud storage, fulfillment, and shipping).
- Business and marketing partners providing marketing services and ads. We use Shopify to support personalized advertising through third-party services based on your online activity across merchants and websites. These partners use your data according to their privacy policies. Depending on your location, you may have the right to opt out of sharing for targeted advertising. If you wish to exercise this right, click here.
- If you request or consent to share information with third parties, e.g., for product delivery, or use social media widgets or login integrations.
- With affiliates or within our corporate group.
- In connection with business transactions like mergers or bankruptcy, legal obligations, enforcement of terms, or to protect rights.
Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes personal data about your access and use of the Services to provide and improve them. Data you submit may be transferred to Shopify or third parties outside your country to provide and improve the Services. Advanced Shopify features may involve data from your interactions with our shop and other merchants. Shopify is responsible for processing personal data in these cases. More information is available in the Shopify Privacy Policy for Consumers and the Shopify Privacy Portal.
Third-party websites and links
The Services may include links to third-party websites. Review their privacy and security policies. We are not responsible for third-party content or accuracy.
Children's data
The Services are not for children. We do not knowingly collect personal data from individuals under 16 years old. Parents may contact us to request deletion of data.
Data security and retention
No security measure is perfect. Data may be at risk during transmission. Retention depends on factors like account management, services, legal obligations, or dispute resolution.
Your rights and choices
Depending on your location, you may have rights regarding personal data, including access, deletion, correction, data portability, opt-out of targeted advertising, and managing communication preferences. Additional rights may apply in the UK or EEA.
Complaints
If you have complaints about how we handle your personal data, contact us. For the EEA, you may contact the relevant supervisory authority here.
International transfers
Personal data may be transferred and processed outside your country. Transfers outside the EEA or UK rely on recognized mechanisms such as EU Standard Contractual Clauses.
Changes to this privacy policy
We may update this privacy policy periodically. The updated policy will be published on this website with the new "Last updated" date.
Contact
For questions or to exercise your rights, contact us at , via email at sales@mithos.com, or by post at Binzstrasse 31, Wetzikon, 8620, CH. We are the data controller for your personal data under applicable laws.